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eContact Email Marketerer©, the new eMarketing tool for businesses and non-proft organizations for Mays/Tucker has been developed to combat the low open rates and poor result tracking tools of other List Managers. Here are just a few of the feature and benefits of this remarkable new marketing tool.
User Friendly Dashboard
Our user friendly dashboard gives you access to the most common Actions and reporting. View the latest subscriber activity, trending, campaign tracking and more. Our common action navigation assists with easy access to help productivity.
Create An Email
Use the step-by-step Email Wizard to walk you through the sending process. Schedule welcome emails or commonly sent messages with Email Auto-Responder. Using the simple WYSIWYG (What you see is what you get) editor anyone can create stunning emails without HTML or programming experience.
Grow Your List
- Import your email list, trouble-free, from popular databases like Microsoft Outlook®, Outlook Express®, QuickBooks® by Intuit, ACT! ® by Sage® or any other program capable of exporting in csv, format.
- Import or export lists as .CSV into custom fields you create
- Use our registration form to capture additional contact information
- Manage bounce and unsubscribe information so your emails get to people who want them
- Access each individual contact's details anytime, from any computer
- Segment your list by interest or other criteria to target your messages based on your custom subscriber fields.
Subscriber Fields
Create custom subscriber fields such as age, state, gender, birthdates, etc. Use this feature for building your criteria and targeting specific subscribers.
Campaign Resend Tools
- Create a new campaign based off of original campaign
- Send to new subscribers (since the campaign was originally sent)
- Send to subscribers who have not read/opened this campaign
List Segmenting
Create list segments to send targeted campaigns to. You can create a segment for people in a certain age range and location. You can even create segments based on previous actions of a subscriber. Create a segment for all subscribers who clicked on a particular link in the past or forwarded a mailing to a friend.
Date Based Campaigns
Send scheduled and recurring campaigns. This allows you to send campaigns based on a subscription field. Perfect for campaigns about Birthdays, contract renewals, newsletter loyalty campaigns, and so much more.
RSS Based Campaigns
You can easily add any number of RSS feeds to any campaign type providing dynamic and instant content.. This provides a new campaign type that will send the campaign when new posts/items are available in your RSS feed. This is great for automatically sending out site news, blog updates, etc..
Check Against Spam Filters
A simple one click spam check option will be available before you send your mailing. Upon clicking on "check spam filters" you will get a box with your spam count and a detailed breakdown of every item that was found in your mailing that may indicate your mailing as being spam. You can then adjust your mailing as needed to improve your spam count.
Personalize Your Emails
Give your emails a personal touch by including subscriber information as part of the subject or message. This can include a subscribers name, email, any subscription fields (such as age, address, etc.. based on your custom fields) and so much more!
Test Send
As you create your email you can send tests to see how it will look once delivered.
Campaign Reports Track and Report
Get real-time tracking and reporting
- Open and click tracking lets you see who received and opened your emails, and what links they clicked
- Monitor your list growth and attrition
- View performance of past email campaigns, identify bounced emails.
- Quickly view the success of your email campaign by viewing the general campaign reports. This allows you to quickly see the success rate, clicks, reads, bounces, and more.
Read / Open Tracking
When this feature is turned on during a mailing you build statistics each time a user opens and reads your HTML or multi-format mailings. The statistics include who opened and read your mailing, at what date, and how many times.
Link Tracking
Link tracking lets you know who clicks on each link, how many times they clicked, and on what date.
Unsubscribes
View who unsubscribed from a specific campaign along with the reason they unsubscribed
Bounces
View a list of subscribers who resulted in a bounced email. You can view the type of bounce (soft/hard) along with the bounce reason that was returned.
Forwards
When subscribers click the "forward to a friend" link you will get a report that shows the number of forwarded emails, the subscribers who forwarded, and their custom messages that they included.
Shared Reports
Share campaign reports with any external user. You can generate a shared report URL and/or send a shared report via email. You can send the link to those you chose to view your campaign report. |